James Knight for the Bohemian

""We've entered this era, starting with the national election, of these alternate truths." Hackett says it's all about polling. After the Napa Valley Vintners turned against the measure they'd initially helped craft—in part because polling results showed they'd almost certainly lose such a fight, according to Hackett—they turned to polls showing that traffic, hillsides and water were among Napa residents' top concerns.

"They took them and flipped them 180 degrees," Hackett says. "It doesn't matter that it isn't real or true; they just say it to confuse voters.""

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