Former Patagonia CEO: Quit talking about ‘sustainability’




Rewilding, reforestation, restoration are all wonderful. Better and cheaper is preservation.  Preservation is also more visionary. Why wouldn't Napa County want to be a leader on this?

"Sustainability may be a worthy goal, but the word has become cliché, now typically deployed in its adverbial form to modify various nature-exploiting activities like “logging” and “fishing” or the catch-all “development.”
So let’s quit talking about “sustainable” this or that and face the overarching question about the future: Can we create a durable civilization in which humans become good neighbors in the community of life? Where our society is embedded in a matrix of wild nature that allows all creatures — from microorganisms to blue whales — freedom to pursue happiness and raise their progeny in a secure habitat?"


Read the entire article here: